Adel Projection Mapping
Rebrand and Bend
After renovating its brand image to a more dynamic, vibrant and young form, Adel wanted to relaunch its new face with an impactful event.
We have built upon the long time visual element they’ve been using, the bees. We designed the stage and overall mood in accordance with a bee concept. Their brand qualities and looks were suggesting a modern and eyebrow-raising mood for the performance. We decided on a multi-disciplinary approach, in which there was an interactive dance performance and video mapping.
We created a vibrant and colorful visual world with smooth bends and curves. Redirecting the same idea to the dance performance, we were able to capture a synergic and aesthetic relation between music, visuals and performance. The synchronization of dancers and film managed to deliver the effect we were looking for from the beginning. The trigger movements of the performer was steering the show flow.
From auditioning to stage design, technical consultancy, original music and choreography, we delivered a total creative direction service as well as running the event with all operations included such as rentals.
At the event of the rebranding of Adel, the interaction between bending objects and bending performers has managed to reflect the emotions that new brand looks of Adel want to deliver.
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