AL-MAYADEEN TV BRANDING
A New Light Rising
During the sensitive times, people tend to look for a sign of the beginning of a better future. They want leave the tough times behind and move forward to something new. In the fog of uncertainties, they try to find a symbol, which is relatable and reliable. This approach was the main drive of the logo design system. ‘Hat’, Islamic calligraphy art, is one of the widest arts in the Arab world. The people see different ‘hat’ works pretty much everywhere.
The logo is an interpretation of a glowing firebrand in the hands of a revolutionist. It combines general familiarity of calligraphy and contemporary pictures regarding the Arab Spring agenda and occasions. The shape of the flame delivers the feeling of a motion and the overall form of a blossoming flower, which is widely used symbol in Islamic calligraphy, delivers a refreshing sense of birth and renewal. Hence, the logo narrates that the Arab world is moving forward with the lead of a new revolution fire. And just as the fire enlightens squares and discloses darkness to reveal what can’t be seen, Al-Mayadeen’s journalism clarifies the truth inside a distorted atmosphere.
The visual approach of identity is focusing on a modern and invigorating core feeling. Trying to be more integrated with ‘then’ contemporary world. Smoothly flowing shapes and warm color palette establish a connection with global trends. Hence, the comprehensive work consisting of more than 160 brand elements from news package to prints, brings the new and the familiar together. It unites the relatability with the need of a better and brighter era.
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