CGTN Sports
Challenging the Invisible Limits
The ultimate moments that fan share are the moment, in which the athletes best the invisible challenges.
Sports Scene brings the world of sports in the screens of global CGTN audience. From baseball to speedskating, the show broadcasts content about numerous sports branches from all around the world. Covering such a wide range of variety and distinction between sports branches creates the requirement for a thematic unity.
Whether it’s ball sport or athletics, the fans of that branch engage with the game and athlete through the sense of challenge and decisive moments. The second before a slam dunk or the beginning of the hardest figure of a ‘taolu’ routine the emotions peak.
In these moments athletes challenge biomechanical, physical and aerodynamical limits. Invisible barriers that stand between athletes and success are tested by skill and endurance, and champions emerge.
We tried to capture those moments for the promo of Sports Scene. Different athletes representing the popular sports from different parts of the world were modeled. All the frames are keyed manually, and the motions are influenced by the real life performances of top-level athletes. The main visual theme was human vs. aerodynamics. We focused on expressing what an athlete experience in the moment of truth. How the air particles around them tremble and how they create turbulences with their movements.
We designed the motion, the environment and the particle effects to tell the story of that particular phases of sports, in which athletes dare and best the challenges, break the invisible barriers, and connect with the fans from all over the world. Just as Sports Scene reaches out to them.
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Promo
Process
