DASK Natural Disaster Insurance

Social Awareness Campaign

CATEGORY:

Creative Direction

Production

Campaigns

Motion Graphics & Animation

Post Production

YEAR:

2021

Earthquake Awareness Campaign “Unveiling the Reality” "Awareness about earthquakes and life after," is more than a project; it's a societal perception initiative. At DREAMBOX, we view this process as a macro-level endeavor, a project for societal perception change. Project Objective: Our aim is to instigate awareness in the public domain regarding earthquakes and the life that follows. This isn't just a campaign; it's a call for a societal shift in how we perceive and respond to the imminent threat of earthquakes.

Identified Problem:
Our initiative stems from the observation that many individuals in Turkey consciously ignore the reality of earthquakes, choosing to remain indifferent to the approaching danger. Despite the clear and foreseeable nature of this threat, the lack of a tangible manifestation in the physical world has led to a concerning level of apathy. There is a prevailing lack of awareness regarding the increasing proximity of the seismic threat and a general sense of complacency.

"If you know a danger is coming towards you,
Do you (escape…) and secure yourself?
Or do you close your eyes and wait for the danger to arrive?"

Outdoor Campaign

Campaign Focus: "Don't Close Your Eyes to the Approaching Danger" encapsulates our core message: confront the imminent threat of earthquakes head-on. Opting to remain unprotected against this gradual danger is akin to playing the three monkeys – turning a blind eye, deaf ear, and muted voice to the risk. We emphasize that treating a known danger like an impending earthquake as non-existent is a conscious and perilous choice, a dangerous game of ignorance.

The Call to Action: We implore individuals not to disregard the imminent threat that is steadily approaching. We encourage them to take a proactive step in securing their safety and well-being.

"Earthquake is not a possibility,
It's an increasingly approaching threat…
Don't close your eyes to reality and remain unprotected,
Get your MANDATORY EARTHQUAKE INSURANCE TODAY."

Campaign Website

Behind the scenes.

Technical Production Notes: Dreambox, the pioneering multidisciplinary production company behind this seismic campaign, orchestrated a grand production. A massive stage became the canvas for a dynamic and immersive experience. Original mechanical earthquake simulation machines brought the seismic scenes to life with real special effects.

Ultrahigh-speed cameras, coupled with a diverse and skilled crew, captured every nuance. Noteworthy is the inclusion of celebrities, adding star power to a production that aims not only to inform but to leave an indelible mark on societal consciousness. Dreambox's commitment to excellence shines through in the scale and innovation of this seismic campaign.

DASK Natural Disaster Insurance

Social Awareness Campaign

Outdoor Campaign

Campaign Flyer

Campaign Website

Behind the scenes.

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