Eczacıbaşı Holding

Innovative concept for a pioneer.

CATEGORY:

Branding

Campaigns

Motion Graphics & Animation

YEAR:

2018

Being at the top of the sector for 78 years with innovative projects, products and ideas, Eczacıbaşı came together with Dreambox to renovate their logo and create an animated, vibrant Eczacıbaşı concept. But only innovation itself would not be enough. Eczacıbaşı is a brand with a unique spirit. So the new logo should represent this impressive spirit, too.

We decided that the logo should refer to Eczacıbaşı’s all side brands and products. So we used different elements like medicals, construction products and natural sources to symbolise different sectors. We designed a dynamic, modern 3D logo to keep the spirit alive. The result was beyond what everyone expected. Modern, moving and timeless. The animated logo is still being used in all communication channels of Eczacıbaşı Holding.