Elif Plastik Image Film
Innovation meets creativity for a sustainable future.
Not an Image Film but an Overall Brand Look.
Elif is a global supplier of flexible packaging solutions for food, beverage, pet, home and personal care industries with a clear awareness of its responsibility. Thanks to their social consciousness, they focus on special programs and projects to reach their sustainability management goals.
As a global supplier for flexible packaging, Elif’s production capacity reaches to 80.000 tonnes per year. They envisioned an image film to be seen and known as an environment friendly brand that is working for a better and greener future, and reached out to us to realize their vision.
During the development phase we wanted to emphasize on the fact that Elif products are actually inside your life in many different ways; when you are eating, when you are cleaning or when you are taking care of your loyal friends, Elif is right near to you.
Hence the motto emerged; ‘Packaging for Life’. The “Packaging for Life” concept was so much appreciated that Elif decided to use it in all their communication; website, catalogues, expo designs and so on...
When we finished the ideation and developed a scenario and casting to signify the global aspects of Elif and their vast and diverse target audience. Offering an end-to-end solution, from concept to production, we finalized the Project as an overall brand look instead of an image film.
The “Packaging for life!” film was awarded with Bronze at Telly Awards 2015 and with Gold at the 2014 Aurora Awards.
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