Bringing a Brand Online
Kanyon signifies an exquisite lifestyle that requires a strong brand presence to keep up with its potential visitors’ expectations. And this brand presence should be homogenous and strong regardless of the medium.
Starting with two main goals, we developed an overall concept for the webpage. We had two main objectives; to deliver the brand message online and create an efficient and user friendly structure. While we are moving forward with designs, we created anchors and checkpoints for different iterations in order to reach the optimal. After a few different approaches, we created a ominous brand look that delivers the brand message and offers a rich experience for different devices.
Interactivity and harmony were the key points for the design. Of course while developing the UX we considered the managers as well as the target audience, hence created a dynamic structure which can be controlled simply and thoroughly. The website and its mobile version managed to bring the Kanyon brand into the online world.
