TV Campaign
Why “Turkey Wants Nuclear Power“ in 60 seconds.
Nuclear Energy for a better future.
We have seen lots of movies and TV series about Nuclear Power. Some were dark and some were offering a brighter future. No matter what one’s opinion about Nuclear Energy is, overall public opinion is still not crystal clear worldwide. As some are against Nuclear Energy in Turkey as well as the world, our goal was to change the negative opinions about Akkuyu Nuclear Power Plant.
Dealing with a very sensitive and important topic, we were aware that things should be told by professionals along with creative visuals to get attention and public support. If you are going to change the opinion of people, you have to affect both mind and heart. And so, we decided to work with the trusted and world renowned names for a video; Prof. Aziz Sancar and UNESCO-awarded scientist Prof. Bilge Demirköz, and to enrich their professional opinions with an engaging visual language.
The next step was to visualize their words into reality and show everyone that Nuclear Power is the reality of the future and can not be unseen.
The video circulated on all national TV channels and was actively broadcast on social media that helped to reach out the number of audiences about 1 million people. Although the technology and facts about nuclear energy are still the same, public opinion has been measurably shifted towards positive as seen on the feedback received. Hence, we told the story of a brighter future with nuclear power.
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