Samsung Galaxy S4 Launch
4D Video Mapping / Simultanous Glamour
CATEGORY:
Creative Direction
Motion Graphics & Animation
Post Production
Brand Launches
Immersive Experience&Mapping
Technical Direction
YEAR:
2013
Following the successful launch of Galaxy S3, Samsung briefed us about a simultaneous launch project regarding their flagship phone of S4.
The show took place with performances by DJ Armin Van Buuren in Istanbul, and Bob Sinclar in Ankara.
Inspired from the “big impact” concept of the brand, we did stage design and projection mapping of both performances.
In the concert areas, the consumers had 1,5 hours of exposure to the new features of S4, before the start of the performances. We also accompanied the performance of the DJs at some points with the special video mapping content that designed for the stage.
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