SLS Brand Image Film

Marking the introduction of new landmark of luxurious living in Dubai.

SLS Hotels is one of the franchises that takes its rightful place in the hall of fame of opulent life style. The carefully cultivated brand identity and the exclusivity it represents make the hotel widely regarded as a trend-setting brand. After developing projects in different epicenters of avantgarde living like Los Angeles, Miami and Bahamas, the brand had arrived in Dubai.

SLS is a passion and innovation driven brand. The company always thrives to come up with new ways and approaches to enrich the life style and realize the environment and communities they envision. Thanks to the various trail blazing designers, architects, pop culture figures and innovators in their project rosters, they develop and sustain living areas infused with luxury and exclusivity to a point that according to survey, SLS Hotels is the place participants would like to have sex at. And what’s hotter than that? May be a city rising where the sea and desert meets.

Starting the creative development process with analyzing the brand’s DNA and defining the approach. Client was aiming at preserving the pillars of brand identity and the umbrella concept. They wanted to introduce SLS Dubai as the extension of SLS universe reaching Dubai.

Based on ‘The your perfect life with a twist’ concept we initiated the production phases. We have written an original script and inserted derivative visuals of main concept in the movie. In order to keep up with the life style feeling SLS represents, we carried out a detail audition process, which consisted of 300 models from 15 different nations. The photo and video shoots went on simultaneously. While producing the introduction movie we were also creating the visual tool kit for all the digital and print advertisement operations of SLS.

We created a realistic model of the building based on the blueprints, hence the CGI and animations were in perfect correlation with architecture of the building. The editing and compositing phases were meticulously carried out and at the end we delivered a turn-key package from original music to photo shoots. This is how SLS made its grand entrance and presented the life style it envisions to the city of immense luxuries.