The new ADEL brand, touching the childhood memories of adults and inspiring the imagination of children, was unveiled during an exclusive launch event. Bringing together color, design, and creativity, the evening offered guests an unforgettable experience that celebrated the timeless joy of play and imagination.

At Dreambox, we designed and produced the stage, created all stage content, and curated the performances to bring the event to life. Every detail was thoughtfully crafted to reflect Adel’s playful spirit through a sophisticated, immersive experience that connected emotion, storytelling, and design.