2025
|
Real Estate
A Choice That Feels Right
Anchored in the concept “İyi ki,” the feeling of knowing you made the right choice, we developed a cohesive visual and communication strategy for RAMS Park House Maslak across architectural visualization, a cinematic TV commercial, outdoor advertising, and social media content. The concept became the project’s emotional core, positioning the development not just as a residence, but as a decision that brings confidence and satisfaction.
We created lifestyle-driven visuals that captured everyday moments of living, showcasing architecture, interiors, landscape, and views through a warm, human-centered lens. Each scene was designed to express comfort, serenity, and the balance between nature and the city, translating the “İyi ki” feeling into universally relatable experiences.
By consistently embedding this core idea across all touchpoints, the campaign helped potential buyers emotionally connect with the project early in their decision-making journey, strengthening engagement, clarifying value, and supporting more confident purchasing decisions.
Anchored in the concept “İyi ki,” the feeling of knowing you made the right choice, we developed a cohesive visual and communication strategy for RAMS Park House Maslak across architectural visualization, a cinematic TV commercial, outdoor advertising, and social media content. The concept became the project’s emotional core, positioning the development not just as a residence, but as a decision that brings confidence and satisfaction.
We created lifestyle-driven visuals that captured everyday moments of living, showcasing architecture, interiors, landscape, and views through a warm, human-centered lens. Each scene was designed to express comfort, serenity, and the balance between nature and the city, translating the “İyi ki” feeling into universally relatable experiences.
By consistently embedding this core idea across all touchpoints, the campaign helped potential buyers emotionally connect with the project early in their decision-making journey, strengthening engagement, clarifying value, and supporting more confident purchasing decisions.
CLIENT
RAMS Global
,
,
LOCATION
Istanbul, Türkiye
CATEGORY
Content Creation
,
Visualization
,
Production
Branding & Social Media Content
For RAMS Park House Maslak, the branding was developed as an extension of the project’s architectural identity, refined, contemporary, and confidently urban. The visual language balances elegance with clarity, translating the project’s premium positioning into a cohesive brand system. From logo usage and typography to color palettes and graphic compositions, every element was designed to reinforce a sense of modern luxury and spatial sophistication. The branding seamlessly integrates across physical and digital touchpoints, ensuring a consistent experience throughout the sales journey while strengthening recognition and emotional connection with the project’s target audience.
Branding & Social Media Content
Branding & Social Media Content
For RAMS Park House Maslak, the branding was developed as an extension of the project’s architectural identity, refined, contemporary, and confidently urban. The visual language balances elegance with clarity, translating the project’s premium positioning into a cohesive brand system. From logo usage and typography to color palettes and graphic compositions, every element was designed to reinforce a sense of modern luxury and spatial sophistication. The branding seamlessly integrates across physical and digital touchpoints, ensuring a consistent experience throughout the sales journey while strengthening recognition and emotional connection with the project’s target audience.
Social Media Content
For the social media campaign, we created a series of short-form videos that translated RAMS Park House Maslak’s lifestyle offering into a clear and engaging digital narrative. Focusing on fitness, art, gastronomy, the sky pool, and spa experiences, each video highlighted a distinct facet of the project while contributing to a unified brand language. Through carefully crafted motion, atmosphere, and pacing, the content was designed to capture attention, communicate value quickly, and reinforce the project’s identity across social platforms.
Social Media Content
For the social media campaign, we created a series of short-form videos that translated RAMS Park House Maslak’s lifestyle offering into a clear and engaging digital narrative. Focusing on fitness, art, gastronomy, the sky pool, and spa experiences, each video highlighted a distinct facet of the project while contributing to a unified brand language. Through carefully crafted motion, atmosphere, and pacing, the content was designed to capture attention, communicate value quickly, and reinforce the project’s identity across social platforms.
Social Media Content
For the social media campaign, we created a series of short-form videos that translated RAMS Park House Maslak’s lifestyle offering into a clear and engaging digital narrative. Focusing on fitness, art, gastronomy, the sky pool, and spa experiences, each video highlighted a distinct facet of the project while contributing to a unified brand language. Through carefully crafted motion, atmosphere, and pacing, the content was designed to capture attention, communicate value quickly, and reinforce the project’s identity across social platforms.
Social Media Content
For the social media campaign, we created a series of short-form videos that translated RAMS Park House Maslak’s lifestyle offering into a clear and engaging digital narrative. Focusing on fitness, art, gastronomy, the sky pool, and spa experiences, each video highlighted a distinct facet of the project while contributing to a unified brand language. Through carefully crafted motion, atmosphere, and pacing, the content was designed to capture attention, communicate value quickly, and reinforce the project’s identity across social platforms.
Social Media Content
For the social media campaign, we created a series of short-form videos that translated RAMS Park House Maslak’s lifestyle offering into a clear and engaging digital narrative. Focusing on fitness, art, gastronomy, the sky pool, and spa experiences, each video highlighted a distinct facet of the project while contributing to a unified brand language. Through carefully crafted motion, atmosphere, and pacing, the content was designed to capture attention, communicate value quickly, and reinforce the project’s identity across social platforms.
Social Media Content
For the social media campaign, we created a series of short-form videos that translated RAMS Park House Maslak’s lifestyle offering into a clear and engaging digital narrative. Focusing on fitness, art, gastronomy, the sky pool, and spa experiences, each video highlighted a distinct facet of the project while contributing to a unified brand language. Through carefully crafted motion, atmosphere, and pacing, the content was designed to capture attention, communicate value quickly, and reinforce the project’s identity across social platforms.
Social Media Content
For the social media campaign, we created a series of short-form videos that translated RAMS Park House Maslak’s lifestyle offering into a clear and engaging digital narrative. Focusing on fitness, art, gastronomy, the sky pool, and spa experiences, each video highlighted a distinct facet of the project while contributing to a unified brand language. Through carefully crafted motion, atmosphere, and pacing, the content was designed to capture attention, communicate value quickly, and reinforce the project’s identity across social platforms.
Television Commercial
The television commercial for RAMS Park House presents a cinematic portrayal of contemporary urban living, blending architectural elegance with lifestyle-driven storytelling. Through carefully crafted visuals, pacing, and atmosphere, the film highlights the project’s location, amenities, and refined design language, creating an emotional connection while reinforcing the brand’s premium identity.
Television Commercial
Television Commercial
The television commercial for RAMS Park House presents a cinematic portrayal of contemporary urban living, blending architectural elegance with lifestyle-driven storytelling. Through carefully crafted visuals, pacing, and atmosphere, the film highlights the project’s location, amenities, and refined design language, creating an emotional connection while reinforcing the brand’s premium identity.
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