Yapı Kredi 23rd Afife Jale

Turkey’s prominent banking corporation Yapı Kredi has been one of the most loyal supporters of art since it was founded with Afife Jale Theater Awards as an important art center to the brand.

Expressing emotions through acting and performing in an audience-engaging manner emerged as the key points. So we decided to develop a show which is multidisciplinary, expressive and interactive. We designed a show consisting of three components; performance, audiovisual aesthetics, story-telling.

From the first dance figure to the last image on the screen we aimed at bringing out the art, story and the personality of such an influencing character. Carrying out the overall project management along with creative direction, art direction, performance and production was no less fun than it was challenging. The show has received various awards including a Felis, one of the most important Turkish awards in creative sectors.

Turkey’s prominent banking corporation Yapı Kredi has been one of the most loyal supporters of art since it was founded with Afife Jale Theater Awards as an important art center to the brand.

Expressing emotions through acting and performing in an audience-engaging manner emerged as the key points. So we decided to develop a show which is multidisciplinary, expressive and interactive. We designed a show consisting of three components; performance, audiovisual aesthetics, story-telling.

From the first dance figure to the last image on the screen we aimed at bringing out the art, story and the personality of such an influencing character. Carrying out the overall project management along with creative direction, art direction, performance and production was no less fun than it was challenging. The show has received various awards including a Felis, one of the most important Turkish awards in creative sectors.

Turkey’s prominent banking corporation Yapı Kredi has been one of the most loyal supporters of art since it was founded with Afife Jale Theater Awards as an important art center to the brand.

Expressing emotions through acting and performing in an audience-engaging manner emerged as the key points. So we decided to develop a show which is multidisciplinary, expressive and interactive. We designed a show consisting of three components; performance, audiovisual aesthetics, story-telling.

From the first dance figure to the last image on the screen we aimed at bringing out the art, story and the personality of such an influencing character. Carrying out the overall project management along with creative direction, art direction, performance and production was no less fun than it was challenging. The show has received various awards including a Felis, one of the most important Turkish awards in creative sectors.

Turkey’s prominent banking corporation Yapı Kredi has been one of the most loyal supporters of art since it was founded with Afife Jale Theater Awards as an important art center to the brand.

Expressing emotions through acting and performing in an audience-engaging manner emerged as the key points. So we decided to develop a show which is multidisciplinary, expressive and interactive. We designed a show consisting of three components; performance, audiovisual aesthetics, story-telling.

From the first dance figure to the last image on the screen we aimed at bringing out the art, story and the personality of such an influencing character. Carrying out the overall project management along with creative direction, art direction, performance and production was no less fun than it was challenging. The show has received various awards including a Felis, one of the most important Turkish awards in creative sectors.

Turkey’s prominent banking corporation Yapı Kredi has been one of the most loyal supporters of art since it was founded with Afife Jale Theater Awards as an important art center to the brand.

Expressing emotions through acting and performing in an audience-engaging manner emerged as the key points. So we decided to develop a show which is multidisciplinary, expressive and interactive. We designed a show consisting of three components; performance, audiovisual aesthetics, story-telling.

From the first dance figure to the last image on the screen we aimed at bringing out the art, story and the personality of such an influencing character. Carrying out the overall project management along with creative direction, art direction, performance and production was no less fun than it was challenging. The show has received various awards including a Felis, one of the most important Turkish awards in creative sectors.