2022

|

Creative

Surreal BeymenVerse fashion portrait set in a digital tropical dreamscape.
Surreal BeymenVerse fashion portrait set in a digital tropical dreamscape.
Surreal BeymenVerse fashion portrait set in a digital tropical dreamscape.

Step Into the BeymenVerse

With the 2022 Spring/Summer campaign BeymenVerse, Beymen opened the doors to a new digital universe, blending high fashion with the limitless creativity of the metaverse.

Inspired by the awakening of spring and the vitality of summer, the campaign explores three elemental forces: Sun, Plant, and Water, symbolizing energy, renewal, and transformation.
In collaboration with TBWA, we helped bring this world to life, from concept development and production planning to direction and post-production. The result is a visually immersive experience where fashion, nature, and technology converge, redefining luxury through innovation and imagination.

CLIENT:

Beymen

,

Istanbul Turkey

,

CATEGORY:

Strategy

Campaign

Animation

Production

Beymen Verse, metaverse fashion world where spring awakens and summer comes alive.
Beymen Verse, metaverse fashion world where spring awakens and summer comes alive.
Beymen Verse, metaverse fashion world where spring awakens and summer comes alive.
CGI shoreline blending tailoring with nature’s renewal.
CGI shoreline blending tailoring with nature’s renewal.
CGI shoreline blending tailoring with nature’s renewal.
Editorial composition radiating summer optimism.
Editorial composition radiating summer optimism.
Editorial composition radiating summer optimism.
Beymen Verse, character portrait framed by a lush CGI ecosystem.
Beymen Verse, character portrait framed by a lush CGI ecosystem.
Beymen Verse, character portrait framed by a lush CGI ecosystem.
Floral and organic elements merging with the campaign’s digital landscape.
Floral and organic elements merging with the campaign’s digital landscape.
Floral and organic elements merging with the campaign’s digital landscape.
Golden tones channeling seasonal warmth and glow.
Golden tones channeling seasonal warmth and glow.
Golden tones channeling seasonal warmth and glow.
Digital CGI scene with luminous stone objects floating in an atmospheric environment.
Digital CGI scene with luminous stone objects floating in an atmospheric environment.
Digital CGI scene with luminous stone objects floating in an atmospheric environment.
Title card establishing the campaign identity.
Title card establishing the campaign identity.
Title card establishing the campaign identity.
Beymen Verse, surreal sky where illustrated fish swim through a digital atmosphere.
Beymen Verse, surreal sky where illustrated fish swim through a digital atmosphere.
Beymen Verse, surreal sky where illustrated fish swim through a digital atmosphere.
Floating jellyfish drifting across the CGI horizon.
Floating jellyfish drifting across the CGI horizon.
Floating jellyfish drifting across the CGI horizon.
Figure moving through a chromatic desertscape.
Figure moving through a chromatic desertscape.
Figure moving through a chromatic desertscape.
Radiant sun over layered terrain rendered in soft gradients.
Radiant sun over layered terrain rendered in soft gradients.
Radiant sun over layered terrain rendered in soft gradients.
Stylized trees defining the environment’s flora.
Stylized trees defining the environment’s flora.
Stylized trees defining the environment’s flora.
Digital tree with hanging branches creating a dreamlike composition.
Digital tree with hanging branches creating a dreamlike composition.
Digital tree with hanging branches creating a dreamlike composition.
Graphic floral icons used as ornamental accents.
Graphic floral icons used as ornamental accents.
Graphic floral icons used as ornamental accents.

Ready to Push Boundaries?

Get on Board

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+90 216 711 37 00

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025

Ready to Push Boundaries?

Get on Board

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+90 216 711 37 00

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025

Ready to Push Boundaries?

Lets Get in Touch

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+90 216 711 37 00

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025

Ready to Push Boundaries?

Get on Board

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+90 216 711 37 00

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025