With the 2022 Spring/Summer campaign BeymenVerse, Beymen opened the doors to a new digital universe, blending high fashion with the limitless creativity of the metaverse.

Inspired by the awakening of spring and the vitality of summer, the campaign explores three elemental forces: Sun, Plant, and Water, symbolizing energy, renewal, and transformation.
In collaboration with TBWA, we helped bring this world to life, from concept development and production planning to direction and post-production. The result is a visually immersive experience where fashion, nature, and technology converge, redefining luxury through innovation and imagination.