Beymen Verse

2025

Creative

Step Into the BeymenVerse

Beymen, opening the doors of the metaverse world with the 2022 spring/summer campaign BeymenVerse, invites fashion lovers to undiscovered experiences and a new universe.

Beymen, the avant-garde fashion retail brand in Turkey, wanted a world that reflects the awakening of spring and the vibrancy of summer. In cooperation with the creative agency of the project TBWA, we worked to realize a world that will reflect the nature of their project. We participated in the production phases and planned, directed, and executed the post-production.

CLIENT:

Beymen

Istanbul Turkey

CATEGORY:

Strategy

Campaign

Animation

Production

Campaign Imagery

They wanted to introduce SLS Dubai as the extension of SLS universe reaching Dubai. Based on 'your perfect life with a twist' concept we created a 360 marketing campaign from concept, design, animation through to production.

In order to keep up with the life style feeling SLS represents, we carried out a detail audition process, which consisted of 300 models from 15 different nations.