“Awareness about earthquakes and life after” is more than just a project, it is a societal perception initiative. At Dreambox, we approached this as a macro-level endeavor aimed at reshaping collective consciousness.

The initiative was born from a stark observation: in Turkey, many individuals consciously turn away from the reality of earthquakes, choosing indifference over preparedness. Despite the predictability and inevitability of this threat, the absence of a tangible reminder in daily life has fostered a troubling apathy. As seismic risks grow ever closer, awareness remains dangerously low, shadowed by a widespread sense of complacency.

Through “Unveiling the Reality,” we seek to confront this indifference, bringing the invisible threat into sharp focus and fostering a culture of recognition, resilience, and preparedness.