RAMS City Halic

2020

Real Estate

Your perfect Life with a Twist

SLS Hotels is one of the franchises that takes its rightful place in the hall of fame of opulent life style. After developing projects in different epicenters of avantgarde living like Los Angeles, Miami and Bahamas, the brand had arrived in Dubai.

They wanted to introduce SLS Dubai as the extension of SLS universe reaching Dubai. Based on 'your perfect life with a twist' concept we created a 360 marketing campaign from concept, design, animation through to production.

CLIENT:

SLS Hotels

Dubai UAE

CATEGORY:

Strategy

Campaign

Animation

Production

Campaign Imagery

They wanted to introduce SLS Dubai as the extension of SLS universe reaching Dubai. Based on 'your perfect life with a twist' concept we created a 360 marketing campaign from concept, design, animation through to production.

In order to keep up with the life style feeling SLS represents, we carried out a detail audition process, which consisted of 300 models from 15 different nations.

Campaign Imagery

In order to keep up with the life style feeling SLS represents, we carried out a detail audition process, which consisted of 300 models from 15 different nations.