China’s CCTV13 is the main news broadcaster of the network, which makes it one of the news channels with the largest target audiences in the world. CCTV’s vision is to be a world-wide role model broadcaster in every aspect, supplying a whole nation with global news of adequate quality is a serious challenge.

The TV station was collecting information from all around the world as well as providing information to the global news community. Each day, this illuminous two-way traffic in the information super highway enlightens the Chinese people about the global agenda. And in the very core of this mega, lies the landmark headquarters of CCTV as the main hub. In the light of the network leadership’s insights and a detailed development process, we have finalized the visual system that narrates CCTV 13, just as the narrates the global developments for its vast audience.