See the World in Color

Culture Express is the culture show of China’s renowned CGTN. Reaching out to millions of people from all around the world on a daily basis, the program offers an aspect to the global culture and art agenda from the POV of one of the eldest cultures in the world; Chinese culture, whereas narrating the Chinese art and culture to the globe. The question was ‘what kind of a visage such program would have?’

The starting point was the fact that culture and arts share the same essence; human. They are intertwined over the feelings, expressions, values and any meaning created the mankind. Among the few elements, on which Western-oriented global trends and the stone-wall of Eastern cultural paradigm adjoin, nothing but the human itself could provide a canvas strong enough to carry out the weight of the two cultural hemispheres.

CLIENT:

CGTN

,

Beijing, China

,

CATEGORY:

Strategy

Branding

Animation

Production

CGTN Culture Express, graphic portrait identity expressing a global cultural mosaic.
CGTN Culture Express, graphic portrait identity expressing a global cultural mosaic.
CGTN Culture Express, graphic portrait identity expressing a global cultural mosaic.
Layered illustrations mapping culture and movement across the face.
Layered illustrations mapping culture and movement across the face.
Layered illustrations mapping culture and movement across the face.
Bold color fields and linework forming a modular portrait language.
Bold color fields and linework forming a modular portrait language.
Bold color fields and linework forming a modular portrait language.
CGTN Culture Express, environmental applications extending the identity.
CGTN Culture Express, environmental applications extending the identity.
CGTN Culture Express, environmental applications extending the identity.
Poster system scaled for urban placements.
Poster system scaled for urban placements.
Poster system scaled for urban placements.
Digital billboard layout balancing imagery and editorial info.
Digital billboard layout balancing imagery and editorial info.
Digital billboard layout balancing imagery and editorial info.
Mobile set translating the brand into social and on-air touchpoints.
Mobile set translating the brand into social and on-air touchpoints.
Mobile set translating the brand into social and on-air touchpoints.

Logo Process

The starting point was the fact that culture and arts share the same essence; human. They are intertwined over the feelings, expressions, values and any meaning created the mankind.

Logo Process

CGTN Culture Express, logo and lockup system for daily broadcast use.
CGTN Culture Express, logo and lockup system for daily broadcast use.
CGTN Culture Express, logo and lockup system for daily broadcast use.

Shooting in Moscow

Shooting in Moscow

CGTN Culture Express, behind-the-scenes body-painting for hero portraits.
CGTN Culture Express, behind-the-scenes body-painting for hero portraits.
CGTN Culture Express, behind-the-scenes body-painting for hero portraits.
Makeup process establishing the graphic portrait style.
Makeup process establishing the graphic portrait style.
Makeup process establishing the graphic portrait style.
Production collaboration supporting the portrait series.
Production collaboration supporting the portrait series.
Production collaboration supporting the portrait series.
Color tests and final look development for character portraits.
Color tests and final look development for character portraits.
Color tests and final look development for character portraits.

Ready to Push Boundaries?

Get on Board

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+90 216 711 37 00

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025

Ready to Push Boundaries?

Get on Board

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+90 216 711 37 00

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025

Ready to Push Boundaries?

Get on Board

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+90 216 711 37 00

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025

Ready to Push Boundaries?

Lets Get in Touch

New Business

hilal.aktas@dreambox.world

+90 541 560 2020

General Contact

info@dreambox.world

+902167113700

Istanbul

Barcelona

Dubai

Tirana

Beijing

© Dreambox 2025