Sports Scene captures the essence of athletic excellence by uniting diverse sports under one powerful theme, challenging the invisible limits. We developed a cohesive strategy and brand identity for CGTN that bridges the variety of global sports, from baseball to speedskating, creating a unified visual and emotional experience for audiences worldwide.

Through bold branding and dynamic animation, we brought to life the tension and triumph in every decisive moment, where athletes push past biomechanical, physical, and aerodynamic barriers. The result is a brand expression that celebrates the pursuit of excellence and the universal spirit of challenge.