UTV Branding

2023

Creative

The Windows to a Brighter Future

UTV represents the revival of Fallujah TV, one of the most prominent and influential stations in Iraqi broadcasting for many years. Following a period of turmoil and profound change, much like the country itself, the channel underwent a complete reconstruction, giving rise to UTV: a new, modern, and distinctly Iraqi entertainment network. Built on the strong foundations of its predecessor, UTV was reimagined with a fresh identity and a forward-looking vision. The channel aims to reflect the spirit, diversity, and creativity of a new Iraq, offering contemporary content that speaks to today’s audiences while confidently looking toward the future.

CLIENT:

UTV

Baghdad, Iraq

CATEGORY:

Strategy

Branding

Animation

Production

Motion Identity Concept

On the basis of intersecting windows that are opening to the future, the logo development is completed. A bold transparent emblem with a bright and vigorous gradient lining narrated UTV's role as the window, through which you can see glimpses of a better Iraq that is to come.

Motion Identity Concept

Extended Identity Application

We created a comprehensive suite of motion design assets for UTV, including show intros and on-air advertising content. The motion designs were developed to support the channel’s new identity, combining dynamic visuals, modern typography, and expressive transitions to enhance storytelling and audience engagement. Each piece was tailored to reflect the tone and character of individual programs while maintaining a cohesive visual language across the channel, helping establish a fresh, contemporary broadcast experience aligned with UTV’s forward-looking vision.

Extended Identity Application

Digital & Outdoor Application

Through a consistent and adaptable visual language, the brand identity was designed to perform seamlessly across large-scale outdoor applications and digital environments, ensuring strong visibility, clarity, and engagement at every touchpoint.