TVNET, a global news channel built on truth and transparency, aimed to create a brand that reflects trust, guidance, and clarity. With our long-standing partnership since 2007, we deeply understood their values and vision. We chose to keep the concept simple yet striking, centered around light, the universal symbol of truth. The square light box became the heart of the branding, representing TVNET as a guide that illuminates stories and enlightens people across the world.

This “box of light” was integrated into the logo, news openers, in-show graphics, and promo packages, symbolizing transparency from beginning to end. To strengthen the feeling of a connected global network, we complemented the design with triangular lines, abstract meshes, and polygonal elements, creating a modern, stylish, and meaningful visual identity for TVNET.